![]() ![]() Three decades later, the gambling industry has replaced tobacco companies in their sponsorship campaigns.Īs expected, the controversy started to engage concerned sports clubs and associations in special anti-sports betting sponsorships programs and campaigns raising awareness of the perils of betting for vulnerable categories. Once the damaging effects of tobacco were fully acknowledged and action was taken against cigarette advertising, the sponsorships stopped. Concerned Sports Clubs Are Taking ActionĪ few years ago, tobacco companies were the main sponsors of sports. At the same time, 37% of fans are worried about the prevalence of sports betting ads in the AFL. In turn, children grow up normalizing gambling, thinking it goes hand in hand with their favorite sport. At the same time, the heavy advertising of these sponsorships inevitably ties gambling to sports, with special emphasis on the Australian Football League (AFL). Australian codes claim that sponsorships from sports betting companies are critical for keeping premier sports alive in the country.
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